October 3, 2017

Many businesses in tourist towns like, Monterey or Carmel,

CA rely on the influx of seasonal tourist traffic to keep their business afloat throughout the year. Costly marketing and advertising to this type of customer is often wasteful and pointless when most sales come...

January 22, 2017

1. Know the customer churn rate.  Churn (the ratio of customers lost to customers retained) is the silent killer of most small businesses.  Without a proper customer management system in place, SMB’s are often unaware of the number of customers who fail to return each...

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