October 3, 2017

Many businesses in tourist towns like, Monterey or Carmel,

CA rely on the influx of seasonal tourist traffic to keep their business afloat throughout the year. Costly marketing and advertising to this type of customer is often wasteful and pointless when most sales come...

January 22, 2017

1. Know the customer churn rate.  Churn (the ratio of customers lost to customers retained) is the silent killer of most small businesses.  Without a proper customer management system in place, SMB’s are often unaware of the number of customers who fail to return each...

January 22, 2017

Customer Retention Can Take Time To Bear Fruit-  Frederick F. Reichheld and Phil Schefter of the Harvard Business School cited a study (conducted by Bain & Company, in coordination with Earl Sasser of HBS) analyzing the costs and revenues that came from serving custome...

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